omio

My Final Project at IronHack BootCamp, Dec 2020

Project overview

My task in this project was to work with a company and help them to improve their product. I chose to work with an online travel platform, omio. The task was to help the users find a way to access specific COVID-19 regulations about their trip before completing the booking because they want to travel safely.

Research & Discovery

I first did a few interviews and surveys to understand the user's needs and goals and came up with these 3 points:

Then, from analyzing the results I understood that the information about COVID-19 must be shown before completing the booking process, I created an empathy map and came up with a problem statement and hypothesis statement.

The conclusion was, that having specific COVID-19 regulations about the user's trip during the booking process will make the users complete the booking in the omio app. Then, I have decided to check the competitors and visualize where they put their COVID-19 regulations.

Marked in red — COVID-19 regulations position on the competitors' apps

Part of the research was iterations, I checked the omio app and realized that in the app they have irrelevant COVID-19 information (regarding the user trip), and during the booking process the same message appears over and over again in every stage of the booking. Once the user clicks on this message an “open travel index” opens on the web browser, throwing the user away from completing the booking and a second search engine appears.

Why do we need to have a second search engine if the system already knows we are traveling from Munich to Vienna? You will find out in my next steps my solution.

Now, I’m happy to introduce you to Lara Wagner, 29 years old, single, and currently lives in Munich, Germany. Lara is a busy Web Developer who is currently working from home, she socializes only according to COVID-19 pandemic regulations. Before the pandemic, she used to travel a lot, but now she’s decided that she wants to travel to Vienna, Austria to visit her sister for the holidays.

User Persona

I translated Lara’s wishes to this user flow:

I created a Mid-Fi prototype, presented it to the stakeholder, and eventually created my High-Fi prototype.

omio home screen

Lara views the COVID-19 message on the top of the omio app home page, clicks on the “X” sign, and goes to search

Lara chooses her departure location- Munich

Lara chooses her arrival location- Vienna

Lara chooses her trip travel dates: 24–26.12.2020 and clicks confirm

Lara clicks on “search”

A message regarding COVID-19 regulations for travelers from Germany appears on the top of the screen, Lara reads and chooses a ticket

A message regarding COVID-19 regulations for travelers arriving from Austria appears on the top of the screen, Lara reads and chooses a ticket

A message regarding Lara’s specific trip COVID-19 regulations appears on the top of the screen, Lara decides to click on the dropdown arrow

Lara reads her specific trip COVID-19 regulations and decides to continue with the booking

7 days of UX research including competitor analysis, user flow, Moscow Method, user journey, and user persona, and 7 days building the high fi prototype created this final result.